On July 25th, we had the honor of participating in the Hygge Experience event, a milestone in the organization market. Sponsored by Arthi, the event brought together a series of lectures on various topics, all focused on the concept of "hygge" with excellence in care for organization.

The term "hygge" originates from Denmark, a country where happiness is taken seriously. According to a study released in 2020 by Columbia University, Danes are considered the happiest people in the world, while Brazil ranks 17th. To understand the secret of this prosperity, it is essential to comprehend the Danish concept of "hygge."

"Hygge" describes various situations of well-being and contentment, from drinking hot chocolate with friends on a cold winter day to reading a book in a lazy hammock on a summer afternoon. It's as if Danes allow themselves to live moments to consciously feel a sense of comfort, choosing well-being as a priority.

During the event led by Fernanda Rosati, Personal Organizer and creator of the Hygge Organizer Method, she shared her expertise. Rosati highlighted how her method connects clients with their homes from the inside out, providing visible results that impact not only the aesthetics but also the lives and happiness of clients according to their realities and routines.

Fernanda Rosati has been invited to speak about the Hygge Method at the largest organization fair in Latin America, has participated in editorials in national magazines, and introduced creative projects in Brazil that transformed the way of thinking about organization. Today, she has more than 400 students in Brazil and around the world, all benefiting from her innovative solutions.

The Hygge Organizer Experience was inspiring and enriching, reaffirming Arthi's commitment to supporting initiatives that promote well-being and organization with its more than 700 products in the catalog. We look forward to future editions and will continue to support events that bring knowledge, innovation, and happiness to our clients.